Success on any marketing platform is, in my humble opinion, measured by getting the opportunity to do business. If my phone rings or my inbox dings, I score.
A couple of weeks ago I got an email from a buyer across the country who wanted to talk about moving to North Carolina. After connecting with her and having a great conversation about what her goals were for moving east and what she felt she needed to accomplish before she could leave California, I asked her how she found me.
“I don’t know”, she said, “My son and I looked on the internet and we found you somewhere.”
Wow, I thought…how can I assess the success rate of my online efforts if I can’t figure out HOW she found me?
“What made you choose me?” I asked.
“Oh, that was because you obviously have so much experience.”
Alrighty then…isn’t that the message I’ve been focusing on since I threw myself whole heartedly into establishing an online presence? Isn’t that the message I have been consistently trying to send through my work on ActiveRain? Isn’t that the message I have integrated throughout my website, blog, Facebook, Twitter and LinkedIn presence? You bet it is. The fact that the message is now ubiquitous and potential clients thousands of miles away don’t even know how they heard it is all the information I need to assess the success of my efforts to date.
ActiveRain is a huge part of the reason I have gotten my message out. Six months of reading the shared wisdom of 150,000+ colleagues and implementing the well thought out strategies of so many of them; being able to ask questions when I need to, establishing connections with some of the great minds in our industry and finding encouragement to step out of my comfort zone are all things I have found here.
My conversation with my new client ended with her commenting that I was exactly what she was looking for! Back atcha ActiveRain!
It's Simple...When You Have A Great Agent!
SarahGray Lamm is a licensed, full time, residential real estate professional in the Raleigh Durham area of North Carolina with over 60,000 hours of experience. She specializes in serving the real estate needs of home sellers, home buyers and investors in Chapel Hill, Carrboro, Durham and Northern Chatham County and is proudly associated with Allen Tate Realtors, the Carolinas #1 independent realty company.
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Sarah,
I totally agree since joining ActiveRain I have laughed at the funny posts, felt sad when I read of things not going well for another Rainer and learnt an awful lot.
Thank you for the post and so glad to hear that you are doing well.
Best wishes
Sharon
That's great! I too have received calls I never thought possible from people who found me online. Although all they say is that they found me online ... not exactly where. But your point about consistently putting out the image you desire across all social media is a very good one.
Sarah,
Out on-line presence is working too. We're getting inquiries on foreclosures from England!
Great payoff on your hard work. I have more and more people finding me online, most can't ever remember just where from, but I'm sure Active Rain has been a huge part of that.
Sweetie-pie, that is awesome! ;-)