I’m the kind of person who loves timelines…I am always intrigued and well, comforted, to see how things got to where they are and a really cool timeline is a great way to show it to me. So I was not surprisingly drawn to it when I ran across this beautiful timeline.
Thomas Baekdal is way ahead of the curve when it comes to social media. He is so cutting edge as to be ahead of the class by light years. But he does what I like, looks at history to show us where we might be going. This is his admittedly ‘flexible’ timeline of how people have gotten information since 1800. It accompanies a fascinating article about how people have been trying to connect with each other for over 200 years.
He begins his assessment of this fundamental shift in how we get information with a look at history. His colorful timeline is necessarily flexible (for all you data purists) because it would be boring to look at it in even, static increments! (Rule #1 – as all high tech marketers know if it ain’t pretty or intriguing nobody clicks on it!)
But once he gets to the last couple of years the timeline colors swirl together in a way that screams speed of light at you! His point is made visually whether or not you read the article. That’s how we get our information these days and will in the future…at the speed of light and from every direction!
How does your brain decide what to snatch out of the swirl? And isn’t that what we are all grappling with in the brave new world of marketing? Trying to be the flash of color that gets snatched out of the swirl? Isn’t this the reason we spend so much time communicating with each other about how we should communicate?
The truth is that as I sit here, I cannot, for the life of me, remember what I clicked on or what caught my attention for the micro second it took to decide to click on the link to his article. I have no idea…but isn’t that the point? He is part of the natural flow of information…he is organic.Who cares how I found him, I found him.
Isn’t that what you want to be?
SarahGray Lamm is a licensed, full time, residential Broker in the Triangle of North Carolina. She specializes in serving the real estate needs of home owners and home buyers in Chapel Hill, Carrboro, SW Durham and Northern Chatham County. With over 60,000 hours of experience in North Carolina real estate, SarahGray is proudly associated with Allen Tate Realtors , the Carolinas largest independent real estate company, ranking #8 in the nation. With exceptional relationships all over the Carolinas, SarahGray is able to connect you with other professionals in all areas who will make your home buying or selling experience the best you have ever had!
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SarahGray Lamm is a licensed, full time, residential real estate professional in the Raleigh Durham area of North Carolina with over 60,000 hours of experience. She specializes in serving the real estate needs of home sellers, home buyers and investors in Chapel Hill, Carrboro, Durham and Northern Chatham County and is proudly associated with Allen Tate Realtors, the Carolinas #1 independent realty company.
Use of content from the AgentOutlier blog without the express permission of the owner is a violation of federal copyright laws.
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